How to sell more on the ONDC Network

By Mughil R07 April 2025
Sell more on ONDC

 Introduction 

In the current competitive ecommerce era, every business is seeking a chance to expand, reach more buyers, and increase sales by utilising the internet. Nevertheless, it has been increasingly difficult for businesses to grow because of underlying issues like hefty commissions, frequently changing consumer expectations, intense competition, and operational challenges. To tackle this, the Government of India has launched the ONDC (Open Network for Digital Commerce) Network, which provides a level-playing field to sellers and buyers, giving sellers unparalleled access to a large base of buyers spread across multiple buyer apps and the buyers with choices of several products in one place.

But joining the ONDC Network isn't sufficient. The real magic happens when you get your presence right, differentiate yourself from the crowd, and win over your target market.

Wondering how you can make your store stand out on this network? This blog post will guide you through some effective strategies to drive your sales, acquire more customers, and leverage the full potential of the ONDC Network.

How to sell more on the ONDC Network 

Optimise product listings

High-quality images: Use high-quality photos of your products taken from multiple angles. This will let your potential customers see what they are buying and accelerate their purchase process.

Image naming: Name your photos appropriately with your product to enhance its searchability on the internet.

Detailed descriptions: Write detailed, and search engine optimised product descriptions with important features, specifications, and benefits.

Keyword optimisation: Research the most popular search words associated with your products and incorporate the right keywords for your products so they are easily searchable.

Use proper image size: You can upload up to 15 images per item, each up to 5 MB in size with a resolution of 7,000×7,000 pixels.

Leverage data insights

Use the data and information available from the ONDC website to track region-specific consumer behaviour and analyse trends. Pay attention to the products that have more demand in the respective regions and try to optimise your offerings around the trend, prioritising those cities.

Offer promotions and discounts

Seasonal sales: Plan promotion offers around festivals or other major timelines. Providing discounts will help sales, particularly during these busy shopping seasons.

Bundle deals: Offer bundle discounts in which customers can save when they buy more than one product at a time.

Enhance your seller profile

Credibility and trust: Establish a professional seller profile by providing business details, contact information, and service terms to gain credibility from the buyers.

Customer engagement: Respond to enquiries promptly and maintain good customer support. A promptly-responsive seller profile can enhance your chances of buyers selecting you over your competitors.

Make your QR code accessible

All ONDC Network stores will be given a custom QR code. You can share it out to your customers so they can access your store easily and order quickly from their preferred buyer app. You can promote this QR code by:

  • Posting it on your social media platforms.

  • Sending it to customers directly via WhatsApp.

  • Displaying it prominently in your physical store.

Leverage delivery partners on the network

You can switch between self-delivery and delivery partners on the ONDC Network. Use delivery partners on the ONDC Network when you are lacking delivery facilities to provide quick and efficient deliveries through them. In the age of quick commerce, timely delivery is extremely important.

Diversify your product categories

Add products from new categories that are popular on the ONDC Network. Monitor emerging trends and consumer demands across the internet and keep the orders flowing from every possible way.

Utilise buyer app offers

From time to time, buyer applications provide coupon-based promotions and introduce offers to buyers at the time of purchase. Research those offers and let your customers know about them through your social media or by any other means.

Look out for prices and offers from the competition

Monitor your competitors' products and their new releases, particularly the ones within your surroundings, and curate a plan accordingly. Being competitive in prices and product diversification is highly vital to distinguish yourself from the crowd.

Conclusion

By implementing these strategies, you can increase and maximise your store's visibility on the ONDC Network, enhance your customer acquisition and retention, and in turn make more sales. Vikra simplifies this process by supporting you at every step of the way to maximise your success on the ONDC Network.

Launch your ONDC Network store with Vikra and expand your business reach nationwide. Schedule a demo with our product experts or email us at presales@vikra.com for any inquiries. Happy selling!

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